Paramount Chikan

Paramount Chikan sells Lucknowi chikankari across kurtis, kurta sets, co ord sets, dresses and bottoms, with the website framing it as exclusive modal kurtis, timeless chikankari and handcrafted by karigars of Lucknow. Its catalog sits in accessible premium rather than luxury, with entry at Rs 899, a core at Rs 1149 and a peak at Rs 2489, which reads as a fairly tight mid market spread rather than a wide ladder. Heavy discounting and a steady flow of new styles keep it promotion led, but the product story stays anchored in hand embroidery, comfort and everyday wear that can also work for festive moments.