Handloom Cotton Shirts · everyday craft-and-gifting label
Patrah makes everyday clothing and craft gifts, with a focus on pure cotton shirts, kurtas, and tunics. Its handloom and kala cotton pieces, block-printed in a mix of earthy and bright shades, are designed to wear often. The label also brings 925 sterling silver jewellery and small stationery giftables.
Patrah’s clothing centers on pure cotton and mulmul cotton, finished with handloom textures and artisan techniques like block-printing and kalamkari. Many pieces use natural dyes, with details such as coconut shell buttons and wooden buttons to keep the look grounded. Small-batch production brings variety across prints and textures, while the gift side includes seed paper and handcrafted paper goods, wrapped in plastic-free packaging.
The range reads from workwear to festive and travel dressing, with light shirts for men, and easy tunics, jackets, and overlays for women. There are also festive leaning kurtas that stay wearable beyond one day. For gifting, Patrah pairs clothing with 925 sterling silver jewellery, semi-precious stones, and stationery, making it easy to choose something handmade for birthdays, housewarmings, or a thoughtful note.
Patrah came up for 24 shopper searches on Moodloom. Real things people typed, in their own words:
Moodloom makes ad creatives for Patrah from the garments already here: new photographs of the pieces you already sell, in your own logo, palette and voice.
Feed, Story and Carousel, at the sizes Instagram and your own Ads Manager ask for. You download the files and run them yourself.
Fashion discovery for rising Indian D2C brands.
Taking Patrah today needs an address on its own domain, or a line on your storefront.