Perte d'Ego

Perte d'Ego is an Indian fashion label built around one of a kind, handcrafted pieces with a clear vacation and occasion bent. Its own copy foregrounds shirts, outerwear, resort sets and a smaller womenswear selection, with hand embroidery, small batch making and custom projects as core selling points. The brand frames itself as sustainable and ethical luxury, but in practice the assortment reads as embellished statement wear rather than minimal everyday basics.