PowerSutra sells formal dresses, suits, blazers and co-ords for women, pitched squarely at office wear and corporate power dressing. Its copy leans on polished, tailored looks that are made for meetings, Mondays and long workdays, with an emphasis on fit, comfort and a premium durable finish. The assortment is broad enough to cover tops, bottoms, dresses, outerwear and ethnicwear, but the strongest read is workwear that is meant to look put together and feel easy through the day.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.