Prathaa

Prathaa is a conscious Indian womenswear and kidswear label built around hand-woven, natural and organic fabrics, especially handloom cotton, Jamdani and khesh. Its core is easy-to-wear contemporary fusion clothing, with dresses, tops, bottoms, jackets, sarees and co-ord sets that foreground weave, comfort and wearability rather than occasion-heavy embellishment. The brand positions itself as ethical, mindful and slow, with a visible signature in the Bindi collection and in its use of Indian textile heritage reworked into modern, everyday shapes.