Primal Gray

Primal Gray sells accessible premium clothing for men and women, with a clear bias toward shirts, tops, trousers, dresses and knitwear that move from workwear to resort and everyday plans. Its own copy frames the brand around ease, structure and versatility, with pieces that start relaxed and finish polished, so you do not have to change between settings. The range sits at a flat Rs 999 across entry, core and peak, which makes it a tightly focused value-to-accessible-premium offer rather than a wide luxury ladder.