Pronk is an affordable casual wear label for men and women, built around oversized T-shirts, cargos, joggers, lounge pants, shirts, jackets and co-ords. Its catalog pushes trend-led everyday basics and streetwear-lite drops, with names like Sundaze, Matcha, Lockerroom, Retro Wash, Mandala Roots, Urban Distortion and Scripts giving the range a graphic, youth-casual identity. The brand keeps price access broad but still holds a clearly discounted, fast-moving assortment rather than a premium full-price edit.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.