Safaa World is a premium Indian ethnic wear label for women, positioned as a contemporary Indian luxury house with Indian couture and modern heirlooms at its core. Its range is concentrated in occasion pieces such as lehengas, anarkalis, suits, dresses and some outerwear, with prices clustering high, from about Rs 14,999 at entry to Rs 36,990 at the core and Rs 58,999 at the peak. The brand frames itself as handmade, modern and traditional, with in house making, jacquard woven bases, and a strong bias toward festive, wedding and special occasion dressing.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.