Sethani Craft is a cotton-first ethnic and everyday prints label, built around Sanganeri and Jaipur print suit sets, kurtis, kaftans, shirt tops, and sarees. The store foregrounds pure cotton, cotton dupattas, mulmul, and occasional silk or chiffon suit options, with repeated emphasis on what customers see in the picture, cash on delivery, free shipping, and easy returns. Its range is anchored in printed, wearable sets rather than occasion-only finery, with much of the assortment sold at sale prices around Rs 799 to Rs 1,499 and a few higher pieces up to Rs 2,299.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.