Sorao

Sorao is a premium menswear label built around better basics, especially Pima cotton tees, polos, and athleisure pieces. Its copy keeps returning to fit, comfort, and a clean silhouette, with an explicit promise to make premium feel more accessible than other premium brands. The brand sits in an accessible-premium lane, with value-priced entry items around Rs 699 to Rs 1,099, a core at Rs 999, and a peak at Rs 1,999, which reads as a fairly tight, focused range rather than a broad value to luxury spread.