Taruni India is a wedding and festive ethnicwear label for women and kids, positioned around "tradition, tailored for today". Its range runs from affordable everyday ethnic dressing to heavier celebration pieces, with frocks, kurtis, kurti sets, straight cut suits, anarkalis, shararas, lehengas, indo western dresses and kidswear. The site frames it as a destination for modern Indian women who want heritage fabrics, custom stitching, wide sizing and video shopping, with the strongest emphasis on festive, wedding and occasion wear.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.