Graphic T-Shirts · graphic tee and merchandise label
The Chhapai makes graphic T-shirts and printed merchandise in bright, playful colourways. The core range is simple round-neck, half-sleeve tees in cotton and cotton blends, with bold pop-culture and slogan graphics.
The label is built around printed T-shirts, using customized t-shirt printing to put character and graphic motifs front and centre. Along with cotton and cotton blends, some styles use polyester blends, and the merch side includes phone cases made with plastic and graphic materials like polycarbonate, plus adhesive vinyl for the printed finish.
The Chhapai suits everyday casual wear, laid-back weekend outfits, and quick gift runs, with sizes and styles geared toward young, street-ready dressing. The main pull is unisex and gender-inclusive graphic tees, plus a small set of novelty merch such as phone cases for fanwear and everyday carry.
The Chhapai came up for 25 shopper searches on Moodloom. Real things people typed, in their own words:
Moodloom makes ad creatives for The Chhapai from the garments already here: new photographs of the pieces you already sell, in your own logo, palette and voice.
Feed, Story and Carousel, at the sizes Instagram and your own Ads Manager ask for. You download the files and run them yourself.
Fashion discovery for rising Indian D2C brands.
Taking The Chhapai today needs an address on its own domain, or a line on your storefront.