Hamptons

Hamptons sells premium shirts for men, with a catalog built around embroidered shirts, printed shirts, striped shirts, classic half-sleeves, co-ord sets and bottom wear. It positions itself as a way to bring global fashion, especially a western and old-money inspired look, to India at an accessible price point, and repeatedly foregrounds its claim to be home to India’s largest range of embroidery shirts. The assortment leans on shirts as the hero, with pants and co-ords supporting a wardrobe of easy, polished daywear and going-out pieces.