The House of Indu

The House of Indu is an ethnic-wear label for women covering Everyday, Festive, and Wedding wear under a "One House, All Occasions" umbrella, built around embroidered anarkali suits, straight-cut kurta sets, sharara sets, and festive salwar kameez. It positions itself as "affordable luxury ethnic wear for every woman," pairing tradition with everyday ease — "tradition, tailored to her." The brand runs an inclusive size range (up to 4XL) and ties commerce to social purpose through its Indu Vikash Foundation, directing a share of proceeds to women's empowerment, child education, and community welfare initiatives like menstrual hygiene drives. It sells via its own site (with heavy DM-to-order Instagram commerce) and appears to also operate a physical store in Indore.