The Kaftan Company sells kaftans, sleepwear, maternity wear and ethnic wear with a clear comfort first lens. Its copy keeps returning to breathable cotton, soft feel, ease of wear, and the idea that comfort should still look beautiful, with kaftans, nightdresses, pyjama sets, negligees, co ord sets and resort pieces sitting alongside daywear and maternity. The brand also frames itself as made in India, worn worldwide, and positions its collections as fresh, free spirited and globally wearable rather than occasion locked.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.