NUD is a Kolkata based slow fashion ethnicwear label built around Indian finesse with a contemporary touch. Its live range is anchored in Anarkali sets, kurta sets, lehenga sets, coord sets, suit sets and draped sarees, with printed and embellished pieces that lean on comfort, fit and a feminine, flattering line. The brand explicitly frames itself as sustainable, organic and carefully developed, with a niche built through distinct necklines, outfit styles and embroidered detailing.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.