The Yarn Story sells scarves, stoles, shawls, pocket squares and related accessories in fine natural fabrics, with a second leg in gifting and small home and travel pieces. Its website frames the range as contemporary designs translated into fine fabrics for the modern Indian, inspired by art and travel, and the live catalog backs that up with cotton, silk, wool, merino, cashmere and pashmina alongside men’s accessories and a few resort wear and home pieces. The brand sits in accessible premium rather than true luxury, with a core around Rs 4,000, an entry at Rs 1,613 and a peak near Rs 9,910, which reads as a focused premium accessories brand with some room for elevated silk, zari and pashmina pieces.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.