Kutchi Patchwork Cotton Kurtas · Kutchi craft lifestyle brand
The Yellow Bells brings Kutchi craft to everyday ethnic wear and home accents. Expect bright patchwork and mirror work on cotton and mashroo silk, plus Ajrakh and Bandhani inspired pieces in festive navy, red, yellow and beige. It suits women, families, and gift shoppers.
























The label is homegrown from Bhuj, Kutch, focusing on handwork you can see up close. Pieces feature Kutchi patchwork, mirror work and hand embroidery, with techniques such as Ajrakh and Bandhani, and natural dyeing used across select styles. Materials range from cotton and rayon to mashroo silk and modal, with metallic thread, pom poms and small handcrafted details like potli and sling bag embellishments.
The Yellow Bells is built for wear now, from relaxed everyday kurtas and one piece silhouettes to festive dressing for Navratri and gifting. Its range covers ethnic wear, accessories and handcrafted souvenirs in textile and brass. There are options for women and families, including styles sized for broader coverage, plus travel friendly pieces like small pouches and bags.
The Yellow Bells came up for 228 shopper searches on Moodloom. Real things people typed, in their own words:
Moodloom makes ad creatives for The Yellow Bells from the garments already here: new photographs of the pieces you already sell, in your own logo, palette and voice.
Feed, Story and Carousel, at the sizes Instagram and your own Ads Manager ask for. You download the files and run them yourself.
Fashion discovery for rising Indian D2C brands.
Taking The Yellow Bells today needs an address on its own domain, or a line on your storefront.