The Yellow Bells

The label is homegrown from Bhuj, Kutch, focusing on handwork you can see up close. Pieces feature Kutchi patchwork, mirror work and hand embroidery, with techniques such as Ajrakh and Bandhani, and natural dyeing used across select styles. Materials range from cotton and rayon to mashroo silk and modal, with metallic thread, pom poms and small handcrafted details like potli and sling bag embellishments.

The Yellow Bells is built for wear now, from relaxed everyday kurtas and one piece silhouettes to festive dressing for Navratri and gifting. Its range covers ethnic wear, accessories and handcrafted souvenirs in textile and brass. There are options for women and families, including styles sized for broader coverage, plus travel friendly pieces like small pouches and bags.