Trove Label

Trove Label is a resortwear and swimwear brand built around beach, resort and holiday dressing, with swimsuits, bikini sets, dresses, kaftans, coverups and a small men’s swimwear offer. Its own copy frames it as designer beachwear with a focus on vibrant prints, juicy bright colours, ocean inspired visuals and a luxurious feel, while recent social copy pushes pieces that move from beach mornings to sunset plans. The catalogue breadth shows it is not only swimwear, it also sells tops, bottoms, activewear and loungewear, but the brand’s centre of gravity is still vacation clothes that can be styled beyond the beach.