Uptownie

Uptownie is a homegrown womenswear label built around trendy, fuss-free clothing for Indian women, with a strong emphasis on fit, comfort, and frequent newness. Its core range sits in affordable everyday fashion, with dresses, tops, co-ords, shirts, skirts and pants, plus some knitwear, outerwear, ethnicwear, loungewear, swimwear and winterwear. The brand explicitly frames itself as body-conscious and practical, clothes made to suit Indian shape and size, with styles that can move from everyday wear to work wear, vacation wear and occasion wear.