Hand-Finished Sarees · fusion occasionwear label
UrbanStree makes women’s fusion occasionwear in a festive, hand-finished register, from suit sets and sarees to lehengas and kurta-and-salwar sets, plus co-ords, dresses and jumpsuits. Expect ornate embroidery and embellishment on light fabrics like georgette, organza and silk organza in rich reds, blues, pinks, black and green.
UrbanStree leans into crafted details for dressed-up occasions. Pieces are built around tailoring and finishing, with work that reads as ornate embroidery, threadwork and sequin embellishment, sometimes paired with chikankari and zari. Fabrics stay fluid and wearable, including georgette, organza, silk organza, chiffon, cotton, cotton silk, mulmul and cotton slub, finished in festive color stories like red, blue, pink, black and green.
The range suits festive events and formal moments, especially when a look needs to feel graceful rather than heavy. Shoppers reach for printed kurta-and-farsi-salwar sets and matching co-ords for haldi and wedding-guest dressing, or for suit sets and drape-forward sarees when the schedule calls for more ceremony. The label’s mix of ethnic silhouettes and fusion dresses and jumpsuits covers several occasion styles without losing an easy, ready-to-wear feel.
UrbanStree came up for 448 shopper searches on Moodloom. Real things people typed, in their own words:
Moodloom makes ad creatives for UrbanStree from the garments already here: new photographs of the pieces you already sell, in your own logo, palette and voice.
Feed, Story and Carousel, at the sizes Instagram and your own Ads Manager ask for. You download the files and run them yourself.
Fashion discovery for rising Indian D2C brands.
Taking UrbanStree today needs an address on its own domain, or a line on your storefront.