Varanga

Varanga is an affordable premium women’s ethnic wear label built around kurtis, kurta sets, tops and co-ords that are meant to feel wearable in everyday life as much as festive. Its own copy frames it as a blend of art and comfort, with Indian artistry, craftsmanship, and “simplicity and class” translated into styles for the modern Indian woman. The live store shows a brand that sells most heavily through discounted, accessibly priced ethnic and fusion pieces, with a strong monsoon and casual everyday angle rather than bridal or occasion-only dressing.