Vastramay is a mass-market Indian ethnic fashion house that sells men's, women's and kids' occasion wear under one roof, with weddings and festive family dressing at the center. Its website frames the brand as 'democratising Indian Ethnic Fashion' and as a way to make coordinated family looks easy, from kurta sets and sherwanis to dhotis, mundus, salwar suits and kurti sets. The assortment is built around accessible festive and wedding dressing, with a wide ladder from cotton everyday kurtas to heavily embellished groom looks and a constant stream of discounted styles.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.