Vastranand

Vastranand is a saree-first ethnicwear brand selling festive and traditional Indian drapes alongside a smaller edit of dresses, kurtas, and lehengas. Its site and Instagram lean hard into sarees as the main story, with searchable craft-led collections such as Ajrakh, Bagru, Batik, Dabu, Kalamkari, Chikankari, Gotapatti, Mukaish, Brocade, Ikat, Jamdani, Tanchoi, Bandhani, Leheriya, and Shibori, plus fabric-forward product naming around soft silk, tussar, dola silk, art silk, and georgette. The positioning is accessible rather than luxury, but the language stays celebratory, ornamental, and occasion-ready, especially around festive, wedding, and traditional wear.