Veshbhoshaa

Veshbhoshaa is an Indian ethnic and formal wear brand for men, women and boys, with a broad store that moves from kurtas, kurta pajama sets and jackets to formal shirts, trousers and linen shirts. Its copy frames the offer as a fresh take on Indian wear, classier and more comfortable at once, with styles meant for festive occasions, weddings, office wear and everyday use. The store also leans on sub-labels like The Bluebird and The Bluesaanchi, and on a mix of traditional silhouettes, printed pieces and practical modern tailoring.