TAG is Indian resort wear crafted for women who want the ease of holiday dressing without leaving their Indian wardrobe language behind. The brand sells women’s tops, bottoms, dresses, co-ord sets, ethnicwear and loungewear with a strong atelier frame, made to order and stitched with intention. Its core story is about dressing with memory, using silk, chanderi, Banarasi silk, linen and cotton blends to create a wardrobe that feels both rooted and sun-drenched.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.