Yarnen is a women’s linen brand built around premium, high-quality 100% linen, with a clear focus on office wear, casual wear, traditional wear and party wear. Its range spans tops, pants, co-ord sets, dresses, blazers and festive sets, and the product names show a split between polished workwear and occasion pieces such as White Lotus, Boss Up Lotus, Rivaaz and Desi Dhoti Kurta Set. The copy frames linen as luxurious, breathable, durable and minimally designed, while the about page leans on comfort, timeless style, individuality, sustainability and ethical labor practices.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.