Zola

Zola is an Indian women’s fashion brand built around everyday ethnic and casual wear, with kurtas, kurta sets, tunics, bottoms, dresses and some western wear at the centre. Its own copy leans on easy, comfortable dressing, good fabrics, and a strong price-value proposition, with office wear, daily wear and party wear all represented in the assortment. The brand describes itself as serving tier II and tier III city customers, and its catalog shows a broad, practical range that moves from basic pieces to embroidered and festive styles.