

The Aida Black Kashmiri Woollen Phiran is that winter piece you will never want to take off. Handcrafted from soft wool, it wraps you in warmth while letting you move freely and comfortably through the season. The deep black fabric forms the perfect backdrop for delicate cream Kashmiri aari embroidery, blooming vines and flowers that run gently along the neckline, sleeves, and sides, adding a touch of charm to every aari embroidery stitch. Whether you’re sipping kahwa by the window or stepping out on a crisp winter morning, the Aida Phiran keeps you snug and stylish. Simple yet beautiful, it brings together everything we love about winter: warmth, softness, and a lot of style.
A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.







