

Most brands won't tell you what's inside your t-shirt. We will. FABRIC CARD Material 100% Cotton — French Terry Weight 240 GSM Knit Structure Loop Knit Wash Bio Wash + Silicon Wash Colour Reactive Dyes — Lab Tested, No Bleed Shrinkage Lab Tested — Controlled Fit Oversized WHY IT MATTERS 240 GSM French Terry is not a casual choice. It's heavier than what most brands use — which means it holds its shape, washes well, and doesn't thin out after six months. The loop knit structure gives the fabric a soft, structured feel from the inside — not a scratchy lining, not a paper-thin jersey. Bio wash removes the harshness from the raw cotton. Silicon wash adds the softness you feel the moment you wear it. Reactive dyes go into the fibre, not onto it — so colour stays, wash after wash. Lab tested for colour fastness and shrinkage — not as a marketing claim, but as a standard we hold ourselves to. DESIGN STORY Keep Showing Up - Accuracy Follows. Small efforts every day create big results over time. FIT NOTE Cut oversized for ease and movement. If you prefer a relaxed oversized feel, go true to size.
A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.







