

Crisp white — the cleanest, sharpest polo in any wardrobe. White is the colour that instantly elevates everything. It makes denim look better, makes tanned skin glow, photographs beautifully against any backdrop, and reads as effortlessly put-together whether you're going to the office, the airport, or dinner. There's a reason every man's wardrobe has at least one — and a reason the right one is worth more than three average ones. The 98° North White Polo is built the way a polo should be: stretch cotton pique knit — pure cotton with a touch of elastane that gives the fabric real four-way stretch, while keeping that classic textured weave that gives white the structure it needs (so it never looks flat or thin). A clean self-collar that holds its shape, a tidy two-button placket, and short sleeves with a neat plain hem. The signature addition here is a structured chest pocket on the left — practical for sunglasses, a card, or just the visual detail that keeps the silhouette interesting. The small embroidered 98° North logo sits on the pocket in tonal white — a quiet quality marker rather than a logo flex. The regular fit keeps it relaxed through the shoulders without going bag
A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.