

Named for the obvious reason — this is the shirt people kept tagging us about until we had to give it a permanent home in the collection. The Internet's Viral shirt is a beige men's cotton embroidered shirt that earned its name from organic social demand. Cut in a regular fit from 100% cotton, the chest features a statement embroidery that's photographed easily and reads well in both daylight and indoor lighting. Plus sizes available. Key Details Fabric: 100% cotton, soft hand-feel Fit: Regular fit, S–XXL (plus sizes) Collar: Button-down Embroidery: Statement chest motif, ivory thread Buttons: Coconut shell Care: Machine wash cold, inside out Made in India by Hamptons How to Style Style with white trousers and minimal accessories the shirt is the statement piece. For evenings, pair with black jeans and clean white sneakers.
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