Handspun Cotton Tops · premium craft-led essentials
11.11 / eleven eleven makes relaxed everyday clothing in handspun mul and indigenous cotton, woven on handlooms and finished with 100% natural dyes. Its pieces are softly textured, in muted navy, indigo blue, beige and white, with occasional pink, green and brown accents.
The label focuses on craft from thread to surface. It works with handspun cotton and handspun mul, handloom weaving, 100% natural dyes, hand painting and miniature tie-dyeing, plus quilting in some styles. The result is a matte, natural feel with visible process, built into shirts, tops, bottoms, dresses, scarves and outerwear.
11.11 / eleven eleven dresses men and women, with a home line as well, but the clothing reads most clearly as easy, everyday layers that still look considered. Expect work to weekend shapes, day to evening dressing and slow seasonal pieces for summer leisure. Silhouettes stay relaxed and gender-fluid, with knitwear, easy shirts and simple dresses designed to move through the week without feeling costume-like.
Moodloom makes ad creatives for 11.11 / eleven eleven from the garments already here: new photographs of the pieces you already sell, in your own logo, palette and voice.
Feed, Story and Carousel, at the sizes Instagram and your own Ads Manager ask for. You download the files and run them yourself.
Fashion discovery for rising Indian D2C brands.
Taking 11.11 / eleven eleven today needs an address on its own domain, or a line on your storefront.