Amama is a handcrafted jewellery and accessories label that sells earrings, rings, necklaces, bangles, bracelets, bags and clutches, with jewellery as the clear core. Its own story frames the brand as a way to curate pieces that carry feeling, memory and gifting value, inspired by inherited silver jewellery and the word Amama, which it says means Amma in Telugu. The website places it across traditional, contemporary and daily lines, with collections that range from bindi and kundan-led pieces to more playful fashion-jewellery and bags.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.