Anokherang

Anokherang is an online Indian ethnic wear store for women, men and kids, with the strongest focus on bridal dupattas, bridal trails and festive suits. It sells colour-forward occasionwear, especially dupattas, sarees and suit sets, and makes personalization part of the proposition by offering custom bridal dupattas with names, dates, messages and hashtags. The brand positions itself as inclusive and size-fluid, with designs available from XS to 7XL, and it frames itself as a vibrant, feel-good destination for weddings, festivals, office and everyday ethnic dressing.