Anushka Jain Jewellery

Anushka Jain Jewellery, also called AJJ, positions itself as demi-fine jewellery made for everyday wear, with a clear emphasis on 925 sterling silver, thick 18k gold vermeil, and a small solid-gold tier. Its site frames the line as personal, playful, wearable, skin-safe, durable, and timeless, while the social voice keeps returning to studs, rings, necklaces, bracelets, and "everyday" shine. The assortment is strongest in earrings and stud-led pieces, with limited-edition drops and made-to-order pieces that lean into wearability rather than occasion-only jewellery.