Artisanal Jewellery is a demifine jewellery brand built around handcrafted, gold-plated pieces that sit between fine gold and imitation jewellery. It focuses most clearly on mangalsutras, with supporting rings, earrings, bracelets, necklaces, anklets and bangles, and frames them as everyday luxury that is meant to be worn regularly, not kept for rare occasions. The brand’s own language stresses handcrafted detail, premium finishes, skin-safe wear and modern aesthetics, while keeping the price point accessible with frequent offers and buy 1 get 1 free promotions.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.