CHHAPA

CHHAPA is a hand block print label built around kurta sets, sarees, kaftans, co-ord sets and casual everyday ethnicwear, with a strong line in women’s, men’s and kids’ pieces. Its copy positions the brand as a rejuvenation of block printing and hand weaving, using natural dyes, eco-friendly materials and socially responsible production to make modern, casual, contemporary styles. The range is rooted in Bagru and other printed craft stories, but the product names and styling keep it playful and wearable rather than ceremony-heavy.