
Kundan Pearl Jewellery · premium bridal-ethnic silver jewellery
Esma Store makes handcrafted 925 sterling silver jewellery finished with 22K gold plating, designed to look dressy with sarees, festive outfits, and wedding looks. Expect substantial statement necklaces, chokers, haslis, pendants, earrings, and bangles, often set with pearls and kundan-style stonework.
























Esma Store works in 92.5 silver and 22K gold plating, then pairs the polished metal with visible stonework for a heritage look. The label’s pieces are crafted by artisans, with design details that bring in kundan-style settings and references to stones such as moissanite, polki, emerald, coral, navratan, and pearl drops.
The range suits both wedding dressing and celebratory evenings, with heavy collar-like haslis and layered chains that frame the neckline. Alongside bridal and wedding-guest favourites like statement necklaces, chokers, bangles, and chandelier-style earrings, there are also refined pendants and earrings that fit everyday ethnic wear for family gatherings and routine festive rituals.
Moodloom makes ad creatives for Esma Store from the garments already here: new photographs of the pieces you already sell, in your own logo, palette and voice.
Feed, Story and Carousel, at the sizes Instagram and your own Ads Manager ask for. You download the files and run them yourself.
Fashion discovery for rising Indian D2C brands.
Taking Esma Store today needs an address on its own domain, or a line on your storefront.