Ethnicity

Ethnicity is a homegrown Indian fashion brand for women, men and kids, positioned as contemporary Indian wear with a clear ethnic base. Its site repeatedly frames the range around kurtas, kurta sets, tops and tunics, bottom wear and festive edits, with mix and match curation and work wear signals alongside occasion dressing. The brand presents itself as balancing Indian roots with new-age trends, and as serving Indian customers across the globe.