I Blame Beads is a Mumbai based artificial jewellery brand that sits between affordable and premium, with a core around Rs 999 and hero pieces up to Rs 2,049. Its range is built around earrings, bracelets, necklaces, rings and hair accessories, with a strong tilt toward name pieces, magnetic bracelets, cuffs and stackable everyday ornament. The brand sells polished, waterproof, anti tarnish accessories that feel playful but still giftable, with frequent use of beads, charms, crystals, pearls and gold tone finishes.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.