Kushals

Kushals is a fashion jewellery destination built around Indian occasions and everyday wear, with a catalogue that spans necklaces, earrings, bangles, accessories and 92.5 silver. It positions itself as a blend of traditional charm and contemporary style, with collection pillars for Antique, Kundan, Zircon, Sterling Silver, Temple Silver and Trendy. The brand foregrounds celebration dressing, but also repeatedly pushes the idea that jewellery should be worn daily, be personal, fun and expressive.