Low Impact Indigo Jeans · sustainable street denim brand
Lovegen makes denim-led streetwear for everyday life, built around comfortable jeans in indigo and dark washes, plus casual essentials like graphic tees and relaxed bottoms. It uses low-impact washes, recycled materials, and recycled water, with production powered by renewable energy.
![Gen Socks [Pack of 2] Black & White](https://cdn.shopify.com/s/files/1/0837/4475/1921/files/Gemini_Generated_Image_e5tzxke5tzxke5tz.png?v=1781180777&width=600)
![Gen Socks [Pack of 2] Black & Blue](https://cdn.shopify.com/s/files/1/0837/4475/1921/files/Gemini_Generated_Image_6lydw96lydw96lyd.png?v=1781166847&width=600)
![Gen Socks [Pack of 4] Blue, Red, White & Black](https://cdn.shopify.com/s/files/1/0837/4475/1921/files/Untitled-1_46346c67-2976-44b9-840e-0b91ba09cea8.jpg?v=1773403698&width=600)
Lovegen is denim-first streetwear made with low-impact washes and recycled materials, including recycled cotton, recycled polyester, and recycled water. Its pieces sit in a darker indigo and neutral palette, with screen prints on cotton jersey tees and denim details designed for regular wear, from straight-leg and baggy fits to casual layers.
The range targets younger, style-aware shoppers looking for day-to-night casual dressing, especially for jeans and comfort-focused bottoms. Alongside everyday denim, it offers jorts, outerwear, scarves, ties, and hair accessories, with street styling that works for casual outings and streetwear rotations.
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