Minus One

Minus One is a women’s label based in Melbourne that sells daylong comfort pieces with a strong casual utility focus, especially chinos, shorts, shirts, polos and denim. Its copy frames the brand around travel inspired collections, city moods and an everyday wardrobe that still feels polished, with repeated discounting and easy returns making the offer feel accessible and sale led. The assortment sits in a narrow mid price band, with most styles landing around Rs 1,299 to Rs 1,699 and a small spread from entry to peak, so it reads as an affordable, focused basics and smart casual brand rather than a broad fashion house.