Ribbed Cotton Tanks · aspirational athleisure brand
New Theory makes men’s athleisure essentials that bridge gym training and everyday wear. The label focuses on ribbed cotton tanks, cotton ripstop pants and shorts, and performance hoodies built for comfortable movement in neutral shades and muted earth tones.
New Theory’s range is built around performance-friendly cottons, with ribbed cotton used for tanks and cotton ripstop brought into pants and shorts. Pieces are cut in practical athleisure silhouettes like hoodie and jogger shapes, including options such as an oversized tee and a 1/4 zip. The look stays clean and minimal, with solid colours that work together for repeat wear.
The collection suits men who want workout clothing that also fits daily life, from gym sessions and training to casual errands and studio days. It leans on gym-to-street basics like ribbed stringers and hoodies, plus coordinated sets and bundle packs for a matching wardrobe. The colour palette stays in blue, beige, black, brown, green and purple, so the same styling language carries across singles and sets.
Moodloom makes ad creatives for New Theory from the garments already here: new photographs of the pieces you already sell, in your own logo, palette and voice.
Feed, Story and Carousel, at the sizes Instagram and your own Ads Manager ask for. You download the files and run them yourself.
Fashion discovery for rising Indian D2C brands.
Taking New Theory today needs an address on its own domain, or a line on your storefront.