NIIRA

NIIRA is a craft-led fashion and accessories store built around Kolhapuri chappals, dhoti and lungi wraps, khadi cotton shirts, and a small set of bags, necklaces, and beauty or fragrance items. The brand frames itself as “India's destination for artisanal crafts” and repeatedly ties its offer to handcrafted leather, khadi, vegan alternatives, and everyday comfort, while also making room for weddings, festivals, and resort wear. Its assortment reads less like a broad fashion marketplace and more like a heritage-footwear and occasioned ethnic essentials label with a few adjacent lifestyle categories.