Odette is a broad occasion and fashion brand that sells Indian wear, western wear, jewellery, bags, accessories, lingerie, sleepwear, footwear, perfumes and even home decor, with a strong tilt toward festive and dressy looks. Its own copy frames it as a place to shop fashion finds and as a destination for everyday elegance as well as cocktail, reception, bridal couture and casual occasion dressing. The live assortment is especially weighted to tops, earrings, necklaces and ethnicwear, so it reads less like a pure ethnic label and more like an all category, occasion led retail brand.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.