Oversized Graphic T-Shirts · graphic streetwear challenger
OVERLAYS makes oversized, relaxed-fit graphic streetwear in bold colours and loud animal and wing prints. The range centres on cotton and cotton blend T-shirts, plus hoodies, jackets, joggers, shorts and denim, built for everyday wear and layering.
OVERLAYS builds its look around fit, fabric, print, stitch and finish. Expect cotton, cotton blends, polyester and terry fabrics across oversized T-shirts, relaxed joggers and hoodies, with statement animal and wing graphics placed across the pieces. Outerwear and denim rounds it out with added structure through stitching and fabric strength.
The label is aimed at young men and style led streetwear buyers who like a statement top for social outings, casual hangouts and everyday streetwear. The range sits from entry graphic T-shirts around Rs 999 to core pieces near Rs 1,599, with peak pricing around Rs 2,199, covering laid back bottoms, casual jackets and shorts, plus denim and a small outerwear layer for dusk to beach style layering.
Moodloom makes ad creatives for OVERLAYS from the garments already here: new photographs of the pieces you already sell, in your own logo, palette and voice.
Feed, Story and Carousel, at the sizes Instagram and your own Ads Manager ask for. You download the files and run them yourself.
Fashion discovery for rising Indian D2C brands.
Taking OVERLAYS today needs an address on its own domain, or a line on your storefront.