Özel, based in Hyderabad, India, specialises in exquisitely designed, artistically handcrafted and ethically made festive handbags, along with jewellery, brooches, hair accessories and a small womenswear edit. It positions itself as a source of distinctive and affordable luxury for the new age woman, with an emphasis on contemporary styling, high quality and pieces meant for weddings, poojas, parties and gifting. The range is strongest in statement bags and occasion accessories, with names and products that lean into heritage motifs, jewel tones and embellished finishes.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.