Prata Jewels is a demi-fine silver jewellery brand that sits between fast fashion and fine jewellery. Its range centers on rings, earrings, bracelets, and necklaces in 925 sterling silver, cubic zirconia, semi-precious stones, moissanite polki, and gold plating, with a strong emphasis on contemporary pieces that feel like real jewellery. The brand positions itself as affordable yet opulent, with lifetime re-plating and customisation support as part of the offer.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.